If you want to run any kind of business, which may be a well-established corporation or a small start-up, you need to work extremely hard and remain dedicated. Also, you have to make a certain intelligent business decision from time to time within your limited budget.
By taking advantage of business advertising is one way however for that you have to make a huge investment. Only a big business corporation can afford to do that and for any small entrepreneur, it is beyond their capacity.
There is another novel method that people in Australia are adopting these days that is quite inexpensive but at the same time quite effective to increase your online presence. You can go for a listing on any free business directory Australia, where you can enlist yourself in the relevant category.
You cannot limit yourself to only one online business directory but there are several directories available and some of them also demand payment but you can get a very good return on your investment if you properly enlist in them.
The following are a few common mistakes that people may often make while listing which you must avoid.
1. Incorrect NAP
Your name, address, and also phone number (NAP) must not have any errors and this is one very common type of error found while listing.
Often a provider may write her maiden name on a certain listing while her married name on some other. Also, sometimes people write simply a nickname on one listing while on another list they write a full name.
Address mistakes are also very common as someone may write an old address and after they move to another location they write on some other list the new address.
So far as a phone number is concerned, people mix up with the main office number and front office number that may create confusion.
2. Duplicate listings
Often a service provider may try to enhance their web presence and create multiple listings on their same business. But this will actually hurt the online reputation of the service provider, because often inconsistent information may confuse search engines.
Single listing per directory will be enough for your company. All that is needed is that you must provide accurate information in all your listings. Also, you must update them if any changes happen.
3. Missing biography
Keep all your listing biography sweet and short. Just include your credential, specialty, and any awards or recognition received. You must also upload your company or your high-resolution photographs.
The directory listings can play a very important role so that you can be easily found online. In case you still have not done so, then take some time to enlist your company on a few important directories.
Always keep your consistent information in all directories to get the maximum out of your efforts.
It is also necessary to check website and ensure that all your details are updated and if you have got any positive and negative reviews about your product or services. You must address if there are any issues about your services faced by any of your customers.