In the event that you are hoping to target Chinese customers, it’s critical to know the top China social media applications that make up the market. Not just these applications assist you with building a solid market presence, yet they likewise fill in as an incredible road for lead age and deals increment.

Clearly, social media in China is a tremendous area because of the populace’s astuteness on such applications. As per a report on Information Reportal, here are the most recent China social media insights in 2020:

  • Number of social media clients in China – 1.04 billion
  • Expansion in social media clients – 15 million (+1.5%) between April 2019 and January 2020
  • Social media infiltration in China – 72%

Thus, as we give you the most mainstream social systems administration destinations in China, you’ll additionally become acquainted with them quickly, just as have a superior handle of the best promoting procedures to utilize.

Right away, we should investigate the top 5 most mainstream social media applications in China in 2020.

1 WeChat

WeChat is a Chinese multi-reason visit application that has developed into a ‘super application’ with added social media and portable installment capacities.

First delivered in 2011, presently WeChat is China’s most mainstream application and one of the world’s biggest independent versatile applications in 2018.

Behind WeChat’s prosperity is its wide exhibit of capacities from promoting to internet business. Different highlights include:

  • Official Record
  • Minutes
  • WeChat Advertisements
  • Smaller than usual Program or Little application

WeChat Pay

Understand more: WeChat Official Record Highlights

Moreover, here’s a snappy diagram of WeChat’s most recent insights:

  • Month to month dynamic clients (MAU) – 1.15+ billion (Source)
  • WeChat Small Projects day by day dynamic clients (DAU) – 300+ million (Source)
  • Number of enlisted Official Records – 20+ million (Source)
  • Number of Chinese organizations utilizing WeChat Pay – 50+ million (Source)

Understand more: Top 5 WeChat scaled down program thoughts from driving corrective brands in China

Presently, for brands and organizations, here are WeChat’s critical areas to assist you with bettering comprehend your intended interest group on the application:

  • Diversion
  • Design
  • Training
  • Account
  • Web based business

2 Weibo

Furthermore, Sina Weibo is another famous social systems administration site in China. From the word ‘weibo’ which means microblogging, it is a miniature contributing to a blog website that is commonly utilized for trendspotting and diversion.

At first dispatched in 2009 by Sina Company, Weibo is currently one of the greatest China social media stages with generally a large portion of a billion dynamic clients up until now.

With its incredible microblogging capacity, Weibo has since gotten solid on content showcasing, especially those that are upheld by KOLs.

Other than content, it has likewise built up a strong social web index inside the stage. This made Web optimization another significant factor in Weibo showcasing.

Understand more: How to do Weibo Advertising for your business

While there are numerous systems to investigate for Weibo promoting, remember these four regular methods when you’re intending to win in the stage:

  • Social web crawler advancement
  • Content showcasing
  • Influencer showcasing
  • Weibo Advertisements

As respects to the intended interest group, here are Weibo’s vital areas to keep an eye out for when you’re delineating a Weibo showcasing methodology:

  • Diversion
  • Gaming
  • Excellence
  • Design
  • Schooling

Moreover, here are some Weibo client measurements to find out about the social media site in 2020:

  • All out overall month to month dynamic clients (MAU) – 497 million
  • Portion of populace matured 14+ that utilizes Weibo every month – 8.4%
  • Year-on-year increment in MAU – +11%
  • Dynamic clients who access by means of cell phones – 94%

3 Douyin

Douyin, or internationally known as TikTok, is additionally enormous on the China social media application area. Dispatched in 2016, it is a short video and music application that is more known among the more youthful age.

For your advertising plan, this is what you can do on Douyin:

  • Promoting
  • Influencer showcasing
  • Content showcasing

Besides, you can focus on these areas on Douyin for a more successful showcasing technique:

  • Gaming
  • Diversion
  • Excellence
  • Internet business

What’s all the more intriguing about Douyin is its colossal client base. How about we perceive how large Douyin is in China:

  • Day by day dynamic clients (DAU): 400 million (Source)
  • Positioned sixth among Chinese versatile applications dependent on normal month to month clients
  • Top 3 most downloaded application in China
  • Positioned seventh among Chinese versatile applications dependent on customer spend

4 Toutiao

Toutiao, ByteDance’s center item, is a Chinese news and data content stage. What makes this stage a solid news source is it’s upheld by AI procedures.

Through this calculation, the application can investigate the substance highlights, clients, and their response to content for a more custom-made substance feed list for every client.

This is the reason Toutiao is one of China’s greatest stage with regards to content creation, collection, and dissemination.

In view of Toutiao’s present remaining in the market as a substance stage, here’s the way to utilize the application for promoting:

Content advertising


At last, how about we view Toutiao’s most recent insights:

  • Month to month dynamic clients – 200 million
  • Every day dynamic clients – 120 million
  • Complete enlisted clients – 700 million
  • Most-downloaded portable application in China in 2019

source: Marketing to China Mag